Social Activity Brief
Within the past 30 days, this project has maintained a consistent level of social media activity for the majority of the month. However, there was a noticeable decrease in social media engagement towards the middle of the month, which lasted for a few days before returning to the previous level of activity. Overall, the project's social media engagement appears to be stable with some minor fluctuations.
Zeedz is the first play-for-purpose game ever created. It’s specifically designed to raise awareness, generate financial contributions and build a community around the issue of global warming and climate change. In Zeedz, players reduce carbon emissions by collecting blockchain-based plant-inspired creatures that grow with the real-world weather. The financial contributions created by players directly go to specifically defined, evaluated and audited non-profit projects that focus on reducing global emissions of CO2, turning players’ progress into direct emission reductions.
Gameplay:
Real-world weather for in-game success
Users start the game by purchasing a pack of seeds (“Zeedz”). This initial purchase and every following in-game purchase spent on caretaking automatically turns into a direct financial contribution to an environment-focused project in the Zeedz project pool. These projects are chosen by votes of (1) an appointed Board of Sustainability consisting of scientists, non-profit actors and activists, and (2) the Zeedz community, each with a weight of 50%. These votes are casted in a transparent fashion and regular intervals using secure and fault-proof blockchain technology.
User can then plant their Zeed into a location on the real-world map. This way, gameplay and environmental purpose are interweaved right from the start: Different Zeedz need different weather conditions, so players have to do thorough research with in-game educational resources to learn about the specialities of the earth’s climate zones, if they want their Zeed to eventually hatch into a plant-inspired creature (“Zeedle”). These educational items are automatically pushed to the users and always contain actionable tips to help reduce global emissions at an individual level.
After hatching, a Zeedle can grow into manifold kinds of shapes, depending on the progressing weather conditions and the according level of care a user provides.
